10-step Home Selling Process

My goal is the same for each home I sell: to achieve the highest sales price, in the shortest amount of time, with as little stress for the seller as possible. To achieve this goal, I go through the following 10 steps:

  1. Price analysis – the crucial first step to sell your home is to help you decide on a price that will sell your home as quickly as possible, for the highest price possible. It is of utmost importance that we enter the market at the right price and find the right buyer before your listing starts to age and lower in perceived value. My job is to provide you with all the information you need to make an informed decision. This step starts with you taking me on a tour of your home.
  2. Get your home show ready – decisions to purchase real estate are often made with a heavy dose of emotion. Therefore, I will go through your home and make recommendations on how to make your home look its best. Some paint here, some repairs there, some upgrades here and the removal of some furniture there, could potentially be the difference between your home selling at top dollar, and not selling at all.
  3. Photo Shoot – high-impact photographs will bring potential buyers to your doorstep. I will hire the best photographer in town to capture the full beauty of your home. I love quality photographs and lots of them, as they are an essential component to the marketing campaign of your home.
  4. Write the Copy – this is where I add color to your home by describing its unique charm. The story will be woven throughout the spectrum of marketing material.
  5. Brochure Creation – the plan is to create a unique brand for your home and I will therefore create a custom full-color, foldable brochure on thick paper that is consistent with this brand image.
  6. Online Marketing – the majority of today’s home buyers use the internet to find their next home. To be on the safe side, I will list your home on every real estate website known to man and woman. Not stopping at the traditional real estate websites, your listing will also go viral through social media outlets like Facebook and Instagram.
  7. Feedback – I reach out to the brokers that either show or preview your home in an effort to find out their clients’ level of interest and get for feedback that will help us improve your listing. Is the place too dark, or is the neighbor’s barking dog a nuisance? This is all information that is important and that we can affect.
  8. Negotiation – one of the most important jobs you hire me for is to fight relentlessly for every penny I can get for your home. I take this job very seriously and will involve you in every step of the process.
  9. Escrow period – all of the hard work preparing your home for market and keeping it in tip top condition is about to pay off. We have a fully excited contract and subsequently open escrow. Prior to doing so, I will provide you with an outline of what to expect, and the timeframes involved. I am a firm believer that a good seller is an informed seller, and I will provide you with all the information you need to make informed decisions during the escrow process.
  10. Close of escrow – This is the finish line where the buyer’s funds get sent to the escrow company and the title company records the transfer of ownership of the property. Congratulations – we sold your house